找工作

Marketing manager

公司名称 ChinForm
地点

Shanghai, China

发布日期 2019/12/13
行业 食品农业
职位类型 全职

描述

World class food company (French) is looking for marketing manager, Shanghai

Key Responsibilities: Acting as China brand design owner with:

➢ Strategic building

• Work under brand architecture to develop brand strategy, work on brand ladder.

• Lead in-depth consumer understanding, to generate China-for-China innovation idea. Manage brand evolving pipeline and mobilize cross team and global resource to achieve on-time launch.

• Define brand imagery building road map. Closely monitor brand performance and regular review brand status together with DC BU marketing.

• Own brand business full picture in both top line and bottom line. Maximize business potential with portfolio strategy.

➢ Brand assets building

• Owner of brand visual identity. Define critical visual cue and adaptation guideline for internal and cross team.

• Responsible for brand portfolio VI integration. Gate keeper of VI creation  of evolving pipeline.

• Lead team subordinates on campaign communication assets creation. Manage local/global stakeholders on assets approval.

• Own the assets cascading for DC BU marketing, keep regular sharing on latest content format request from different communication channels.

➢ Brand line extension opportunity exploration

• Find new rising line extension with full business potential and address the brand.

• Mobilize cross team and global resource to achieve on-time launch.

• Identify new opportunity business model.

 

Personal Competencies:

➢ Strong strategic thinking, good sense of the full business picture.

➢ Strong leadership with good skill to motivate the team.

➢ Good communication and interpersonal skills with stakeholders and multi-cross function team.

➢ Proactive thinking, result-driven.

 

Qualification, Knowledge & Experience:

➢ Minimum university graduate.

➢ 8 years+ of mkt experience, at least 3 years’ experience as brand/sub-brand owner.

➢ Solid experience in managing international/global communication.

➢ Good skill of market trend understanding and consumer insight generating.

➢ Fluent in English in verbal and in written.

 

Salary package:

Junior with 3 to 5 years of experience:  300K to 400K/Y

Senior with 5 to 8 ans of experience:  500K to 700K/Y

 

Contact: info@chinform.com